GELeration

Long before nail salons were found on every corner, there was Jessica Vartoughian, the woman who would become known as The First Lady of Nails.

In 1969, Jessica opened the first-ever nails-only salon in Beverly Hills and revolutionised nail care with a technique that was ahead of its time. Setting the standard in natural nail care, Jessica is considered the foremost authority on cultivating beautiful natural nails.